Driving west in Montana is an adventure of changing landscapes. The scenery shifts from vast, amber plains of sagebrush into thick forests and mountains. Rivers weave through valleys and elk and deer feed in hay fields.
Hunting entails hiking steep hills, glassing for antlers through trees and navigating private ranch land. This was the alien world onX founder Eric Siegfried found himself in. He thrived in the eastern sagebrush, but learning this landscape was a new challenge.
Siegfried rose to the challenge by loading public land data onto his GPS. He instantly recognized the importance of accurate location data for explorers and hunters alike. The invention of the onX Chip, in 2007, was the reward of his work and desire and propelled onX as the first land data company of its kind. In 2013 his fledgeling company advanced even further with the advent of the Hunt App, which took the outdoor tech industry to new levels by giving everyone comprehensive maps.